Florida List For Less Realty. "Pioneers the New Age of Real Estate"

Florida List for Less Realty Pioneers the New Age of Real Estate!
Author: Janet Marotta.
Scott Daniels and William Seufert were top producers with Re/Max who wanted to expand throughout the state and realized the internet has lead the way to a new era of selling real estate. They founded Florida List for Less Realty Inc., a full-service discount brokerage that places your home on the MLS for a flat fee of $599.00.
“It’s the same mentality as Schwab and e-Trade brought to the stock market, except we`re doing it now in real estate,” says Daniels. “The concept of a flat fee listing helps both buyer and seller – the buyer is able to negotiate a better price because the seller has room to negotiate and the seller saves over using a traditional broker. It’s a great concept in a hot or cold market.”
For example, a $400,000 home listed on the MLS would pay a traditional real estate fee of 5% or $20,000 in out-of-pocket commission. Using Florida List For Less Realty, the same home listed on the MLS at $400,000 with a 2% or $8000 fee paid at closing represents savings of $11,405 in paid commission.
According to Daniels, most people do not believe that for $599 they can get full service, but the company places your home on the MLS; offers and provides a full staff to arrange prospective buyer appointments, review offers, negotiate contracts, and coordinate inspections and loan commitments to guarantee your home closes on time. Homes are advertised in all major publications including Harmon Homes, The Real Estate Book, La Guia, as well as Realtor.com, Homes.com, MSN.com, Browardbesthomes.com, WestonOnThe Web.com, MSN.com, Livingchoices.com, preconstructioninflorida.com and Yahoo.com.
“We noticed a need to structure a system that would help sellers sell their home without any long-term contracts and still be able to provide full service,” says Daniels. “We believe our services set us apart from other flat fee listing companies, that only offer limited representation. With our buyer agents, we can also compete with traditional full-service realty companies.”
Their strategy is simple – they work to make sure there are plenty of qualified buyers ready to place offers on a home by leveraging the internet. Buyers can view properties and MLS information without leaving their homes and receive updates on new properties as they become available, while sellers are able to advertise their home on the internet with complete detailed information. Buyers can contact either their realtor or Florida List for Less Realty to arrange an appointment.
“We consider ourselves concierges for the buyers and sellers,” says Daniels. “A buyers agent gets assigned to your home so when a prospective buyer calls, someone will be there to follow-up and match buyer and seller and to service whatever is needed to get the job done. Our investor web site www.preconstructioninflorida.com is also an excellent site for investors throughout the world to view new properties throughout the state, without ever leaving the comfort of home."
To accommodate the new age of real estate, Daniels considers the company a “click and brick” company with offices and realtors throughout the state everywhere they do business ready to service both internet buyers and traditional buyers. They serve major areas such as Weston, Pembroke Pines, Miramar, Davie, Cooper City, West Palm Beach, Fort Meyers, Orlando, Tampa, and Ocala.
“Before I was very content covering three counties and calling it a day,” says Daniels. “Now I’m constantly traveling throughout the state to stay on top of the business and I’m involved in figuring out the intricacies of each city and county to offer the best service in the industry! I’ve discovered that each part of the state has its own flavor when it comes to marketing real estate.”
The two partners who started Florida List for Less Realty plan to offer franchise rights to their concept within the next year. "We feel that we`re able to offer the best of both worlds to the public," says Daniels. "In today`s market, we`re offering an alternative to buying and selling your home in the real estate market, which quite frankly hasn`t been offered in years."
For further information on how Florida List For Less realty Inc. can serve you, contact the office at 954-680-4404 or visit http://www.floridalistforlessrealty.com/.